Overview:

In the future donor programs will be well served by building on deeper connections with potential donors as a first step by being very clear on the messages or the brand that they represent to the public. Towards attracting and retaining donors understanding the donor journey by age group is key. Based on this understanding educational materials including digital and social content can be developed to support and customize ongoing engagement. Overall, education materials need to evolve and align with the digital expectations of donors and they reinforce the social mission of sharing what matters most!

Biography:

Kimberly Young is the Director of Donation for Canadian Blood Services, and current President of the ISODP. Ms. Young has a history of accomplishments in the OTDT field, including contributions at the program, provincial, national and international levels. As Chief Executive Officer of the former Canadian Council for Donation and Report on the OTDT Ethics Consultation, Ms. Young led the development of several pivotal leading practice and policy reports which resulted in improvements in patient care and system organization. Her commitment to collaborative leadership is key in building relationships with governments, programs and stakeholders leading to the development and implementation of innovative improvements in OTDT across Canada and the world.